![]() More than half of Instagram captions & comments contain Emojis.Instagram users engage more on weekdays with Wednesday and Thursday showing most engagement.Posts with at least one hashtag average 6% more engagement.Posts with a location get 79% more engagement.50% of Instagram users use explore page every month.Only 3.6% of Instagram Accounts are verified.Around 3 billion photos are shared on Instagram every day.The most liked photo on Instagram is a photo of an egg with almost 60 million likes.Nearly half of Instagram users say they use Instagram to shop weekly.There are half a million influencers whose preferred and only channel of influence is Instagram.Picture posts (78%) & Stories (73%) are viewed as the most successful kinds of content by people who engage in shopping from influencers.The top earning influencer on Instagram in 2022 was Khaby Lame.The most expensive Instagram influencer by average post cost is Cristiano Ronaldo who charges $2,397,000 per post.37% of Instagram users interact with influencers.54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers.Instagram is the most popular influencer marketing platform in 2023, used by 7% of marketers.Christiano Ronaldo is the most followed individual on Instagram with 547 million followers.Business accounts with 10,000-100,000 followers have an engagement rate of 0.93%.Business accounts with fewer than 10,000 followers have an average engagement rate of 1.11%.25% of sponsored posts on Instagram are fashion-related.4% of Influencers use Instagram Stories for sponsored campaigns. ![]()
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